Abstract: the combination of commercial entities and the new Internet economy O2O had been optimistic about the trend, so where is the problem? The recent media in the summary of the death of the O2O list, the basic cause of death has three points: the homogenization of serious, profit model is not clear, capital chain rupture.
play with China’s O2O? In those years, entrepreneurs have worked together in the pits:
O2O 1 era: discount, cheap, pit merchant
O2O 2 times: fanquan, capital subsidies, pit
O2O 3 era: users, businesses and love
in high frequency, just, "human C terminal market, entrepreneurs like eating an aphrodisiac, a O2O fall over each other on the air to fly the pig, crazy do help the C end users as common people heart secretly pleased, but let the capital gold as the main love does not feel tired. O2O, online and offline in the crazy money play did not stop, chicken pre fight too hard, resulting in foreplay rather than lack of stamina, when the capital to stop blood supply, that group carries the Amway people dream of pigs haven’t grow wings, had been killed on the road of public venture, the red dye a sea of blood.
Combining with the real business and new Internet economy
O2O had been optimistic about the trend, so where is the problem? The recent media in the summary of the death of the O2O list, the basic cause of death has three points: the homogenization of serious, profit model is not clear, capital chain rupture.
causes cold wave of
1, blind subsidies,
recently why tycoon merger frequent, because subsidies have become smaller, and can not afford. Money to buy false transactions, the transaction is actually exist, but because of the subsidies, the already existing customers to line up, no money customers left, did not form a user stickiness and user habits are not formed, the more burned out of loyalty, false prosperity and large overdraft amount of financing, A round of investment and more, B round more cautious or lack of money, the spring winter grain are finished, how to spend the winter
?The disadvantages of
‘s blind subsidy lie in the rapid development of the online traffic and business caused by subsidies, the ability to keep up with the line, the loss of management and the decline of the user experience.
2, pseudo demand prevails
O2O paradox one – traffic: offline entity store volume
The paradox of
line store guide amount, the amount of lead in the era of electricity providers is established, through the era of electricity supplier logistics solutions, can be solved by the original inventory, a shop to sell things around this time, the Internet mass is useful; but for O2O and combined with the line, and the combination of physical stores, is not true, but many people will have such a misunderstanding. The reception capacity of an entity store is limited, mainly >