under the conditions of the Spring Festival this is limited, Jingdong’s proprietary model to have more autonomy than Tmall’s platform model.
Lunar New Year’s Day is not good to buy special purchases for the Spring Festival?
but more and more young people have by way of online shopping to buy special purchases for the Spring Festival. In the big city more and more Linda, George and Bruce have continued to return home before two, and became the Cuihua dog egg cake, they may have to buy special purchases for the Spring Festival first home.
According to the Jingdong
data show that during the festival there are 16% special purchases for the Spring Festival order address is not a user common delivery address, but three or four lines of small city. This means that these consumers will directly send special purchases for the Spring Festival back home.
received different orders the top five city, Sansha City, Tianmen, Lingshui Li Autonomous County, tired fall Tibetan Autonomous Prefecture, Jixi city. These orders under the remote orders are basically a second tier cities. This phenomenon shows that in a big city for young people hope that the family can enjoy the quality of life in the big city, but the brand is difficult to sink to the three or four line of the city, so online shopping became their preferred way of special purchases for the Spring Festival.
for consumers, the online shopping and buy special purchases for the Spring Festival line of special purchases for the Spring Festival and not much different, but in terms of business platform for special purchases for the Spring Festival Festival, is a line of super war key battle.
2016, online super war has started. As the cross-border electricity supplier policy prospects uncertain, weak foundation of rural electricity supplier, super online has become the most important business platform for the territory. Tmall and Jingdong in this year have shouted out for the first slogan.
then in the specific category, Tmall and Jingdong are playing a personal battle, the two will invariably drinks in the end of August war. August 30th Tmall has just started the first wine festival, a day after the announcement of the Jingdong and the major brands of wine set up wine alliance.
mall consumer products division marketing director Yan Yue long prior to the news that the interface, the super category is numerous, the specific category of personal battles will be normal.
Spring Festival this particular scene is the equivalent of super war "double 11" and "618", most consumers will choose to go to the mall to buy special purchases for the Spring Festival, and electrical goods category, many logistics advantages convenient to allow more consumers to move to online shopping habits in special purchases for the Spring Festival fast. According to the data provided by the Jingdong, the wine festival this year to become the highest growth of special purchases for the Spring Festival category, followed by nuts roasted seeds and nuts, fresh goods grew nearly 4 times.
, however, is different from the double 11 and 618, during the Spring Festival electricity supplier logistics is facing great challenges.
even one of three have said "the Spring Festival is not closing, but specific to the implementation layer also be discounted as" only send not received".
The temporary relaxation of
logistics does not affect the Spring Festival